15 Expert-Backed Reasons Why Your Business Needs a Blog

Back in the day, blogging was just a way to share your passions with like-minded people. Then it became a very lucrative job for people willing to put in the work and a gratifying addition to the marketing strategy of millions of businesses.

Not much has changed today except for competition, new algorithms, and the rise of social media. With all these additions, it’s easy to think that business blogging is not as important as it once was.

However, business blogging is still one of the best and most affordable options for inbound marketing, as it can help you grow your business and triple your sales like no other marketing tactic.

What Is Business Blogging

Business blogging is an effective way to grow your business and build brand authority. Competition is fierce, but if you stay consistent and post engaging content, your blog can grow exponentially in a year. 

Compared to other marketing strategies like paid advertising or influencer marketing, blogging is a low-cost practice that can deliver a high ROI. You can create your content in-house or hire freelance writers to make the process easier. 

Here are 15 reasons why your business needs a blog.

15 Reasons Why Your Business Needs a Blog

If you’ve been thinking about blogging as a way to promote and grow your business, you should know that it can help: 

Drive More Traffic

Business blogging is one of the easiest ways to drive traffic because it gives people a solid reason to spend time on your website—even if they’re not ready to buy. 

Blog posts and articles help you connect with your audience in a personal way. This happens because the main goal of this type of content is to provide readers with something of value. 

Note that for this to work, you need to have a solid understanding of your audience. This means knowing their wants, needs, and pain points. Once you’ve gathered enough information, have your writers create blog posts or articles based on that data. 

Coupled with social media marketing, your target audience will be drawn to your content, and you’ll drive traffic organically on a daily basis. 

Improve Your Website’s SEO

Search Engine Optimization, or SEO, consists of optimizing your website for the search engine results pages (SERPs). It makes your site more visible to your target audience and signals the algorithm to push your content more because it comes from an active site. 

Simply put, the first posts that appear when you Google something all use SEO best practices. These posts receive over half of all traffic, so the more SEO-friendly your content is, the more likely your posts are to rank on the first page of Google. 

Although using SEO best practices to write your posts is vital to getting to the first page, other factors such as page speed, security, mobile friendliness, and user experience influence the final result.

Grow Your Email List

Email marketing is a personal and direct way to reach your customers. But growing your email list takes time and effort. You have to get them to trust you before you can ask for their emails.

The good news is that business blogging is a non-invasive way to do this. You can create valuable content and include multiple CTAs throughout the text to motivate readers to sign up.

The key is to offer something of value in return. Don’t expect people to sign up for your newsletter if you don’t have something useful to offer.

Increase Brand Awareness

Business blogging is the perfect way to get your content in front of your target audience and increase brand visibility. This is because blogging creates consistent traction in the SERPs and on social media. 

By creating insightful content that both your audience and the algorithm find helpful, your content is more likely to be promoted, shared, and liked. 

Combine that with a solid social media strategy, and you’ll have everyone’s eyes on your business. Even if they don’t interact much with your posts, people will know your brand and be more likely to buy from you.

Attract New Leads

As your blog grows and reaches new demographics, there’ll be people interested in working with you. Depending on your niche, this can look like direct clients, new suppliers, sponsors, or investors. 

Blogging opens up lots of opportunities, like expanding your business or having clients come to you, and that’s because you’ve taken the time to build trust and show your expertise.

Get New Partnership Opportunities

Partnership opportunities are one of the most exciting things an active and resourceful blog can help you attract. 

These collaborations give you the opportunity to create something with another brand or expert. This is a great way to promote your content with like-minded people and gain a few new followers in the process.

Usually, both brands or experts are at the same stage of their growth journey. 

For example, if you’re a cookware company and your blog is a hit, celebrity chefs may reach out to you and suggest launching a new line of cookware.

Improve the Consumer-Brand Relationship

Content creation helps you improve the consumer-brand relationship by building a bridge between them and your products. 

In other words, the content you create can help your audience become familiar with your products or services. Assuming that the content you publish provides value to your readers, it’s safe to say that you can promote your goods while educating or entertaining them.

Essentially, business blogging allows you to promote your products, help your audience, and explain how your product can solve a problem in just one post. 

Increase Community Engagement

Business blogging helps you increase community engagement by fostering a sense of belonging among your audience.

For this to work, however, you need to have a comment section or social buttons so they can share your content with their circle if they feel like it. 

You can make this even more engaging by creating spaces where your audience can have a say in the content process. For example, you can encourage them to suggest topics or provide feedback on previous posts.

Grow Your Network

Being surrounded by like-minded people will not only keep you inspired and aware, but it’ll also open doors you never thought existed.

If you’re trying to expand yours, business blogging can help you do that. 

As I mentioned before, well-performing blogs drive all kinds of traffic, including peers in your industry. 

To get the most out of it, have a dedicated page for your team with a short bio and a welcoming snapshot for each person. Don’t forget to include their LinkedIn accounts or emails.

Educate and Solve Problems

Business blogging helps you connect more deeply with your audience, and one of the most common ways to do this is by creating educational content that meets someone’s needs. 

In short, blogging allows you to help your audience solve a problem while getting engagement, sales, or more traffic in return. 

For example, let’s say you’re in the fashion business, and some people in your audience can’t find quality workout leggings that aren’t see-through. 

The solution would be to write a listicle highlighting the best non-see-through leggings, including yours.

Increase Sales

According to HubSpot, businesses with an active blog receive 126% more leads than those without one.

Several blogging best practices can contribute to a blog-induced increase in sales, including good SEO, quality content, and viral posts.

Repurpose Content 

Thriving as a business in the digital age requires a great marketing strategy, especially now that people use multiple channels to get information and entertainment. 

A simple way to make content creation less overwhelming is to repurpose your content.

Repurposing content means taking one piece of content and adapting it for other channels. For example, with a single article, you can create a podcast episode, an Instagram post and several stories, a TikTok, and a YouTube video.

Build Authority

As your blog gets more traffic, people will start to see you (or your brand) as an authority. 

Plus, if you stay consistent, you might get featured in major publications like Forbes and Business Insider. 

If you want to speed up the process, create a link-building strategy and make sure all your posts have internal links. This SEO tactic will increase your site’s authority and hopefully help you rank higher in the SERPs.

Keep Your Audience Updated

Business blogging doesn’t always have to be about posting solution-oriented blogs. As a matter of fact, most blogs keep things varied. 

A business blog is a great way to keep your audience informed. You can create blogs about new products, a new employee joining the family, milestones, and fundraising series. 

Retain Full Ownership

Unlike social media accounts or publishing platforms like Medium, owning a blog gives you total ownership over your content. In other words, you can publish, edit, and share the content you see fit. 

The downside of such platforms is that you barely have control over your account. So, if the platform changes its algorithm and you receive the short end of the stick, you’ll lose engagement. The same goes for a platform collapsing, changing its rules, or losing popularity. 

A business blog gives you total freedom and lets you:

• Create any kind of content.
• Monetize it the way you want.
• Promote it on several channels.
• Grow on your terms.

There you have it: 15 reasons why your business needs a blog. I hope this article helped you understand the importance of having a dedicated space to grow your brand organically and improve your relationship with your audience.